Look at the CTS blog that Garry Barker has been writing to complement the lecture programme this year. Write a short response to one of the posts on the blog. Use the ideas that Garry is discussing to mount a short critical evaluation of one piece of Graphic design that you have produced on Level 5.
The post that I am basing this analysis on is the one entitled 'Reflections on the first lecture, surveillance and Foucault'.
In this post, Garry outlines the fact that class, racial/ethnic origin, age and gender groups can be stereotyped using graphic design. It also outlined how we, as a society, are subtly controlled by the stereotypes and how typography itself can be described as an 'agent of standardisation'.
On our quest to design something which would target our specific market, we did a lot of research into other branding and advertisements for similar products who have already broken the market, such as Smirnoff and Absolut. Sleek and clear design, combining both type and image is prominent.
I have chosen to use a serif typeface to outline the name of the drink, and a non-serif one for the descriptions.
I have also chosen to include the flavours of the drink, making it appealing to women (as a stereotype). Cocktails are for women, this, in itself is stereotyping... we made a cocktail book tailor made for the women in the audience. The colours are dark and sophisticated, making the people who drink it, in turn, feel sophisticated in themselves.
For this task I am going to analyse my latest design on the course. Part of a collaborative brief written by Whyte & Mackay for their drink ‘Glayva’. Part of the brief was to lower the age of the target audience… specifying that they wanted to target young, affluent professionals of both sexes aged between 25 and 35. People who would be likely to drink the product for its taste after work.
The post that I am basing this analysis on is the one entitled 'Reflections on the first lecture, surveillance and Foucault'.
In this post, Garry outlines the fact that class, racial/ethnic origin, age and gender groups can be stereotyped using graphic design. It also outlined how we, as a society, are subtly controlled by the stereotypes and how typography itself can be described as an 'agent of standardisation'.
On our quest to design something which would target our specific market, we did a lot of research into other branding and advertisements for similar products who have already broken the market, such as Smirnoff and Absolut. Sleek and clear design, combining both type and image is prominent.
I have chosen to use a serif typeface to outline the name of the drink, and a non-serif one for the descriptions.
I have also chosen to include the flavours of the drink, making it appealing to women (as a stereotype). Cocktails are for women, this, in itself is stereotyping... we made a cocktail book tailor made for the women in the audience. The colours are dark and sophisticated, making the people who drink it, in turn, feel sophisticated in themselves.
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